Is your company future-proof? Join us for a day of talks by innovative thinkers and of discussion with fellow business leaders on how to respond to the challenges of digitization and do business in times of total connectivity. 

Our keynote speaker will be Prof. Hermann Simon, the influential management thinker who first identified the business world’s “hidden champions”, the low-profile companies at the forefront of global business. Prof. Simon will talk about how those and other Mittelstand companies can build on their strengths — if they know how to respond to digitization and the new players enabled by it. IESE digital business expert Prof. Sandra Sieber will lead a case study session on digital transformation in marketplace lending and IESE Dean Franz Heukamp will discuss why current trends demand sound and long-term decision-making.

The IESE C-Day lets you experience what makes IESE Business School unique, and helps you understand why our executive education programs are consistently ranked the best in the world. You will emerge from the event enriched and inspired. 

Digitize Like a Champion

Discover, Debate, Decide!


IESE Business School


General: 450 Eur. (net price)
Alumni: 360 Eur. (net price)
Alumni Member: Free 
Includes reading materials and meals.

Who should come?

C-suite executives and company owners

Munich, November 28, 2017

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Franz Heukamp
Hermann Simon
Sandra Sieber


Franz Heukamp has been the Dean of IESE since 2016, the first German to hold this post. An expert in supporting executives in sound decision-making, his academic research focuses on decision analysis. Heukamp graduated from the Technische Universität München (Germany) and the École des Ponts et Chaussées (France). He received his PhD from the Massachusetts Institute of Technology (U.S.).

Prof. HERMANN SIMON, Co-founder of Simon Kucher & Partners

Prof. Dr. Dr. h.c. mult. Hermann Simon is a German business leader and author. As an expert in strategy, marketing and pricing, he serves an extensive global range of clients. In the German-language area, he has been voted the most influential management thinker after the late Peter Drucker.

Prof. SANDRA SIEBER, Professor of Information Systems

CEOs, managing directors and company owners pondering how digitalization will change the future of their businesses, listen up when Sandra Sieber takes the floor. Sieber brings to the table the key issue of how digitalization is changing established business models. At IESE, she heads the Department of Information Systems, where she especially focuses on teaching leaders how to develop a digital mindset. 


Sandra Sieber

ANDRÉ SCHWÄMMLEIN, Co-founder and Managing Director, Flixbus

As founder and managing director of FlixBus, André Schwämmlein is in charge of the international operations and expansion. FlixBus is a young mobility provider that has been changing the way millions of people travel in Europe over the past 3 years. As a combination of tech-startup, e-commerce-platform and transportation company, FlixBus was able to establish Europe's largest intercity bus network in the shortest amount of time.

Back in 2009, together with Jochen Engert and Daniel Krauss, he discussed and brainstormed the opportunities that a deregulated market could bring.  

The C-Day will be held at 

IESE Business School
Campus Munich
Maria-Theresia-Str. 15
81675 Munich, Germany

12:00 p.m. Arrival and Registration

12:30 p.m.  Lunch

14:00 p.m.  Welcome & Introductions

14:15 p.m. Keynote: Professor Hermann Simon, Kucher & Partner, "Hidden Champions: The Vanguard of Globalia"

14:45 p.m. Q&A

15:00 p.m. Case Study: Prof. Sandra Sieber, IESE. Team Work

15:30 p.m. Coffee Break

16:00 p.m. Case Study: Prof. Sandra Sieber, IESE. Plenary Discussion

17:15 p.m. 
 Dean Prof. Franz Heukamp, IESE

17:45 p.m. Farewell Note: André Schwämmlein, Flixbus

18:15 p.m. Conclusions

18:30 p.m. Cocktail Reception

C-Day Program

How to get Here

For further information on how to get to IESE, please click here

We are looking forward to meeting you in Munich!


+49 89 24 20 97 90 

Johanna Kaltenbach

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