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Leading Commercial
Transformation
Madrid | June 15-17, 2026
Making Sense of Technology & AI Impact on Sales
Format: On campus
Length: 3 days
Location: Madrid
Fees: € 4,500
No. 3 worldwide
in MBA Programs
Financial Times
2025
No. 2 worldwide
in Executive Education Open Programs
Financial Times
2024
Barcelona
Madrid
New York
Munich
São Paulo
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In today’s rapidly evolving business environment, successful companies must navigate the complexities of balancing tradition with innovation while adapting to changing customer expectations. This course explores the critical elements of commercial transformation, focusing on how organizations can integrate digital and physical strategies to remain competitive in customer-centric markets.
The IESE Difference
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BONDS LAST FOREVER
Our more than 60K alumni around the world meet up regularly to continue growing their careers and their skills.
TRULY INTERNATIONAL COHORTS
A balanced mix of nationalities and backgrounds defines you and your peers.
A BOUTIQUE-LIKE SELECTION PROCESS
Our programs are known for being tough. Being selected to join IESE is already an accomplishment.
THINK GLOBALLY
Broaden your perspective, see the opportunities for global leverage.
INSPIRE
Build alignment, passion and commitment. Minimize barriers to success.
DRIVE CHANGE
See the needs and possibilities for change. Drive its implementation.
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EXCELLENCE AS A VIRTUE
All our faculty hold PhDs from renowned universities and are active at the highest levels of business and academia.
THE BEST PLACE TO LEARN
Our campuses, in the vibrant cities of Barcelona, Madrid, Munich, New York and Sao Paulo, are in premium facilities. We provide you with the best learning environment.
Participants will delve into omnichannel integration, data-driven personalization, digital marketplaces, and the evolution of sales systems. Through practical frameworks and real-world examples, the course highlights the importance of aligning strategy, organization, and execution to achieve sustainable growth.